What Is SEO?
Are you launching a new online business or project and wondering what is SEO? Search Engine Optimization or SEO is the competitive instrument that your website needs to direct high traffic numbers to your site. Sites that have high SEO rankings out compete other websites and businesses routinely. By optimizing search results your site shows up higher on the search results page (SERP) than your competitors. The Bit Lounge leads the competition by applying proven techniques to increase the visibility of your site.
Improving ranking of internet searches which use Google or Bing for example requires an understanding of algorithms. Algorithms analyze pages and take into account hundreds of ranking factors to determine the order pages should appear in the search results for a given query. Algorithms have evolved to be extremely complex and therefore strategies to improve SEO are not all equal.
Keyword research is often the starting point for SEO and involves looking at what keywords a site already has ranking for, what keywords competitors rank for, and what other keywords potential customers are searching for. Identifying the terms that searchers use in Google search and other search engines provide direction on what existing content can be optimized and what new content can be created.
Links from other websites play a key role in determining the ranking of a site in Google and other search engines. Search engines analyze the content of a webpage and how the website is structured. Relevant keywords in the title, URL, headers of the page, and making sure that a site is crawlable improves the SEO of your site.
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Thank you for visiting to find out more about what is SEO! We hope you found it helpful. Each project requires a unique marketing strategy and we ensure that your website receives a custom evaluation. Give us a call to set up your free marketing consultation and we can discuss the SEO goals for your project.
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SEO is considered a very technical discipline but when done properly will dramatically increase the amount of traffic that your website receives. The Bit Lounge utilizes top SEO tools and software with timing and precision. SEO relies on these tools to optimize websites.
Thank you for visiting to find out more about what is SEO! We hope you found it helpful. Each project requires a unique marketing strategy and we ensure that your website receives a custom evaluation. Give us a call to set up your free marketing consultation and we can discuss the SEO goals for your project.